Best Movies 2006 List! Blockbuster, Inc., features a new plan coming out in June 2008 to hold consumers' allegiance from switching to rival movie rental company Netflix: If consumers wish to download movies, they can; but they could only undertake it in Blockbuster stores.
The move, announced yesterday, is part of a broader prefer to re-invigorate lagging profits. Blockbuster, the aged movie rental company which includes tried repeatedly to halt Internet-based rival Netflix from enroaching on its business, has were fighting a losing battle. As consumers moved to renting movies from the Internet all night . them delivered within the mail, Blockbuster was expected to close most of its brick-and-mortar stores. However, even its online rental branch, that has been meant to handle Netflix by itself turf, never became as big and profitable because retailer hoped.
The download plan is actually type of strange. According to Blockbuster's CEO's announcement in a corporate meeting, Blockbuster will likely be setting up kiosks in the select few of the stores. These kiosks will let Blockbuster consumers download movies onto portable movie players manufactured by Archos. The catch, of course, is consumers must not only own an Archos-manufacturerd portable movie player, and can also still have to drive to some physical Blockbuster location.
This seems counter-intuitive in comparison to Blockbuster's main rival, Netflix. Netflix allows consumers to search a movie library online, request a film, and possess it brought to their door (often from the next day). Blockbuster's move can be hardly revolutionary when compared with initiatives by Netflix to allow customers download and stream movies on their TVs uses the Netflix Player hardware. Computer manufacturer Apple, Inc., meanwhile, lets users of their Apple TV box similar privileges: Movies could be searched, rented and watched within minutes just by employing a wireless Internet connection and the Apple TV hardware connected for their TV.
Apple and Netflix aren't the only competitors to Blockbuster's coming download plan. Amazon.com already offers movie downloads through Amazon Unboxed, while cable companies are already offering video on demand for years.
With such competition, it's hard to see why consumers will desire to drive to a neighborhood Blockbuster simply to download a movie onto a film player that they may have to buy automatically.
One way Blockbuster will make this plan easier is if they exposed the movie download kiosks to more portable movie players than Archos-manufactured devices. One can that is amazing a kiosk that let you plug your iPod into and download a motion picture immediately could have potential. At the same time, Apple has long offered this particular service through iTunes from the comfort of your own home computer. Thus, Blockbuster's plan is still very puzzling.
Time will tell if the new Blockbuster movie download kiosks is going to be attractive enough to lure consumers into driving for their neighborhood Blockbuster store as opposed to using Netflix, Apple, or the host of other alternatives. Blockbuster obviously includes a long way to attend beat Netflix in the movie rental business.
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