Blockbuster Online Applications! As I approach my garage where I can pop the 8-track into my quadraphonic stereo and mellow out to the Mamas and Papas, I say to myself, "I love the digital age."
No, wait.
Skip toward the cassette then to the CD on the MP3 player, or even from the VHS for the DVD on the digital download. Thanks to leaps in technology, along with no small part to the Internet, we could now download movies or watch them streaming from the site online. While the music counterpart was quick to ban against MP3 technology, and then eventually let it in, the Hollywood system continues to be cautious, nay leery, of digital technology.
Why this is no one can say without a doubt. Part of it will be the fight relating to the RIAA and peer-to-peer sites over copyright infringement, which includes led to the creation of bit torrent sites for downloading. Part of it may be that downloading hurts any current contracts with DVD distribution companies. And part of it could possibly be mankind's caution with technology. No one of those reasons is higher than the others.
With the proliferation from the peer-to-peer and bit torrent sites, Hollywood was greater than compelled to start out offering movies for downloading. Sites for example CinemaNow, Movielink, and Vongo have sprung up offering users up to 4,000 video/movie titles in addition to hundreds of TV show episodes. iTunes has joined the market, extending their interests from just music to TV, movies, and music videos.
Back towards the question: will digital downloading kill DVD/Blu-ray discs?
"Yes" because:
- Society has become "instant gratification," along with faster Internet ability and films being able to be compressed towards the size of 1gb, they are going to become simpler to download. And when someone's finished the movie and no longer wants to keep it on his or her harddrive, they could just delete it.
- Downloading will eliminate the "need" for packaging. Like the example above, gone will be the need to cope with scratched discs or misplaced ones, or creating shelf space to deal with your collection when you can maintain it on some type of computer.
- Downloading will squeeze current video retailers (Blockbuster, Movie Gallery, Hollywood Video) out of business by offering "what's new" to users online as opposed to making users wait in line at the checkout or brave "weather elements" because they stand outside a video cube.
"No" because:
- Currently, do not have the electronic infrastructure because of it. This means that if EVERY person in the U.S. logged on download a film, the Internet would HALT. While this can be a worst-case scenario, it brings out the point that to be able to offer more movies to lots more people, networks have to be changed/ rearranged, and we are really not currently seeing that happening.
- It would be extremely difficult (at least through the current standpoint) to offer the greater than 21,000 films which have been made online. Each week several movies can be found on disc, with merely a fraction available on the internet. We would first have to give you everything current before tackling the insurmountable-looking back catalog.
- Believe it or not, some people want a chance to hold a video in their hands, packaging and all sorts of. They don't love shelf space or depreciating value; it's the opportunity to look for this (just like a book) and pop it to the DVD player once they want, as an alternative to having to travel through a computer they don't like having.
- There is no clear platform for downloaded movies. Some with the services make use of a browser, although some use the application manufactured by the company.
- Digital rights management. The above mentioned download sites get their "special" means of displaying the movie you downloaded. Eventually, movie downloading and watching will need to go cross-platform, meaning the above companies will have to agree on one format to use so that you can show the films. That will also make the movies "easier" to pirate and transport.
- With all the viruses seen, as well as "inclement weather," what happens when your computer DIES? The motherboard fries, the harddrive locks up, etc. If your collection isn't burned onto disc, you are in trouble...
In closing, my belief is always that digital downloading, while it's an interesting addition to movie watching, features a ways to go before it's going to get to the point it must be. That sufficient reason for the undeniable fact that computers aren't 100% reliable, I do not believe video discs are leaving all that soon.
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